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Posted on 09th December 2014 01:01 PM
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By Pallabi BuragohainThe process of online business pivots around branding and marketing. It starts with creating a bespoke website based on the kind of service or products that we intend to sell. This is necessary because for customers to know about a brand; details on the brand and the company is essential. The next step would be to make your products easily searchable on the web. In order to make the website visible to its target audiences in the search engines, optimization is vital. Optimization will involve creating unique content for your brand and feeding it on various platforms including your web page to make it relevant to users. Then comes, marketing the site and its contents through the use of the social media and other e-platforms such as email marketing, blogs, news feed etc. Online digital marketing has become key for brands because it reaches audiences of almost all age groups, of both sexes and of all strata right at their palm or lap. It is through social media that branding has been easier and faster. So much so, that today social media marketing is preferred over traditional paid advertising by quite many of the companies. Your potential customers can be targeted very easily and directly by using social media. What is more, it isn't merely trying to attract customers by sticking a poster or a banner, rather it is giving the customers a chance to be acquainted with the products on their own and build a rapport through frequent interactions at any given time. Social media first builds a relationship with users, assists them with solutions and then slowly wins the confidence to maintain a strong trust for its particular brand of products and services. This is called branding and once built, this trust on the brand do not break so easily. ...
Posted on 26th December 2013 01:56 PM
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Any SEO agency will assure you that they will gain first page rankings on the major search engines. However, choosing an SEO agency post-Google’s Panda, Penguin and Hummingbird update brings about new criteria. You have to watch out for certain “red flags”, especially agencies which promise thousands of links in months, without any regard for quality. Some other link building techniques that have been consigned to the “not-to-do” list are article spinning, placing articles in directories and multiple social bookmarking. In this scenario, how do you ensure that your website ranks well on the major search engines? You’re going to have to build links the hard way, and you need quality, useful and relevant content for that. Content Development: Why Content is Your Vital Marketing Partner? To help your brand identify, understand and engage with the best prospects, you need to have content that is interesting for the readers. The result of great content on your site and blog is significant uplifts in brand and network engagement and customer retention. Are You In-line with Google’s Vision? Specialist SEO services including market analysis, keyword research and professionally written copy are prerequisites of a good SEO and content strategy. On-page and off-page optimization follows. Also, a strong, branded social media presence where you can share relevant content is vital. Add social sharing links to your content so your readers are encouraged to share the content you have created. Most importantly, you will need to link your online portfolio to your Google + profile. Mainly because, Google Authorship verifies you as the author and this ensures that you are more trustable in the eyes of Google. Social Media and the Usage of Creativity, Strategy and Analytics to Engage Your Audience Agencies tend to treat social media just as they treat advertising. We choose an innovative, specialized approach to turn business objectives into reality in a creative and strategic manner, which is measurable. What else can we do? We can report what’s being said about your brand, improve the content on your social media channels and identify and reach key influencers to turn engagement into positive advocacy. Don’t know where to start? We can help you with a full strategic SEO and social media route map that fits your needs. For more information mail us: contact@zaktimediaservices.com...
Posted on 06th September 2013 04:35 PM
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The Internet has broken all geographic restrictions and has emerged as an easy-to-use and cost-effective medium to promote your business. With over one billion searches conducted online every day, a strong web presence is essential for both small and medium sized businesses. Consider this; statistics have revealed that only 18% of TV ad campaigns end up generating a positive ROI. With newspapers facing decline in circulation and radio facing a slow decline, the Internet is the go-to resource for a marketer who seeks quick conversion, which is measurable as well. Cost Effective, Time Saving and Personalization Marketing Technique? When compared to traditional mediums, online marketing costs are inexpensive and can even be manipulated based on design and campaign strategies depending on the unique needs of an enterprise. Also, online marketing strategies can be implemented much faster than traditional campaigns, and their greater flexibility allows marketers to personalize offers to their target audience. Analytics can help you build profiles of buyers, their purchase history and preferences and this enables you to make targeted offers in line with their interests. The World Wide Web can put your business in front of millions of people across the globe. In the crowded marketplace, you can establish and maintain positive brand awareness and customer loyalty with a regularly updated website with well-written content. Marketers are also aware that consumers dislike intrusive marketing. With online marketing and advertising, they can target customers precisely only when they look for products and services that their business can offer. Essential Tools for Online Marketing Wondering what marketing tools you can use for online marketing? Being socially active in various social networks is a great means to market your business online. With an increasing number of people being engaged in different social sites, the possibility of direct referrals from these sites is high. Top corporations listed in the Fortune 500 also use social media marketing. Having a credible reputation online will also help boost your business, and publishing highly valuable posts relevant to your business is a great means to achieve that. ...
Posted on 14th August 2013 05:51 PM
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Now that you are familiar with what a newsletter is, it is important to understand how it works. The four most important aspect of running a successful newsletter campaign are:   Having a great email newsletter design   Selecting a simple format i.e. compatible with all modern devices is important. Newsletter is a modern sales tool so it needs to be breeze, and handle all the technicalities of sending lots of emails without getting blacklisted for spamming. You can design and send your own free customised newsletter @ MailChimp and Campaign Monitor.   Crafting the perfect newsletter   Crafting a successful newsletter is both an art and a science. It should be as pleasing and entertaining as it is informative and insightful, as personalized as it is business-like. Striking this delicate balance may not be easy because each prospect is unique. The most important thing to remember is to put your prospects in the centre of your newsletter. This is for them, not for you.   How to Push Send and Grow Your Business?   Newsletter strikes many as old-fashioned and modern venues like social media and mobile marketing get all the attention. However, newsletter works and big time. To clinch the deal it is necessary to integrate your newsletter service with forum such as facebook and twitter.                 When’s the Best Time to Send Email to Your List?   Hope Clark of Funds for Writers sends out her newsletters on Friday by 10 pm. “I settled on this release date after feedback from many readers over the years, and I feel I’ve found a happy balance for all concerned,” she says. She finds that her readers with 9-5 jobs enjoy relaxing with the newsletter on Saturday.   However, it is important to understand your business line. If you are say targeting PR professionals then Monday-Friday 9am is an ideal time to deliver your newsletter. It prepares them for the meeting or any interview and keeps them ready for that surprise question from a journalist.For more details email:  kamal@zaktimediaservices.com or call +91 9845976511...
Posted on 06th August 2013 05:05 PM
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Newsletter can be a regularly distributed publication generally about an important topic that is of interest to its subscribers. Newspapers and leaflets are our traditional types of newsletters. Additionally, newsletters delivered electronically via email have gained rapid acceptance as more and more users prefer on the move interaction. A newsletter not only disseminates information, but it reminds, guides and instructs those who read it. Newsletters are an excellent, cost-effective way of getting a great deal of vital information into the hands of a large, receptive audience. Newsletters vary in size and style, depending on your preference and requirement.Newsletter can work for a Company, Consumer and Educational Institute.  They create relation of trust with your clients. Newsletters improve the reputation of your business and provide exposure. When you give your readers content that is both informative and entertaining through quality newsletter writing, your business will come off as knowledgeable and considerate, which they can utilise to get head start for a meeting or an interview. Newsletters stabilize your marketing endeavours. It showcases your expertise through interesting informative pieces on relevant industry topics. It’s an efficient tool to increase website traffic through E- Newsletters.  The objective of every advertising campaign is to get the maximum business/brand exposure and Newsletters have the inherent quality to boost business exposure without the risks of aggressive marketing. As an accepted form of public relations, you can use newsletters to subtlety yet effectively promote your products and services. Among other things, newsletters are entertaining, informative and insightful. Yet they are all designed for one ultimate purpose, that of generating sales.   If you don’t know how to write a newsletter, you need someone who does. Call +91 9845976511 or mail to kamal@zaktimediaservices.com...
Posted on 28th May 2013 12:36 PM
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Media impact and influence tracking allows clients to evaluate either on an ongoing basis or post-event both the Media Impact and the Media Influence of their PR efforts. Each individual piece of coverage is analysed along a set criteria to assess individual coverage impact and influence. Your media Impact is defined as the editorial impact of the relevant section of the editorial from an editor's perspective. Coverage can be classified into one of the following 3 categories • Prime: Company / Brand in headline / first sentence in first Paragraph / Logo / Pictorial / Heavy Branding • Significant: Company / Brand mention in context about company or industry • Passing: Passing reference to company / brand usually in a context not associated about the company / industry  Your media Influence is defined as the editorial influence of the relevant section of the editorial from an editor's perspective.  Coverage can be classified into one of the following 3 categories • Positive: Positive tone about the company or its products • Neutral: Balanced coverage with Neutral tone or both Positive & Negative tones balancing each other • Negative: Negative tone about the company or its products It is also important to understand Volume Analysis. It allows clients to evaluate where the volume of coverage is emanating from in greater detail, to allow for PR follow-ups and to assess and plan for the next campaign. Your Coverage Area is defined as the total measure of editorial and pictures / logos in Square CM. Media Value Analysis allows clients to ensure that they are getting value for money for their PR. Advertising Value Equivalent (AVE) offers this measure for PR success. However, in itself this value is not a true reflection of real media value of the editorial, as it does not take factors such as Impact and Influence into consideration. That’s why it is important to develop a rating analysis, which provides a combined measure of your media Influence and Impact of the company/ organisation expressed as a numerical rating. So, it is ideal to use Media Value Ratings i.e. Impact and Influence * AVE to get a truer reflection of the real media value. *You can calculate your Impact and Influence value (MVR) by Impact (Prime+Significant-Passing) + Influence (Positive+ Neutral-Negative)* Readership.                                                                                        MVA= MVR*AVE  It also useful to understand Competitive Share of Voice Analysis as it enables you to compare your media coverage with that of your competitors. The analysis outlines in both percentage terms and the actual volume of all editorial coverage for each competitor. It will help you to understand media metrics and accordingly plan your PR activity when and as it is required. ...
Posted on 02nd May 2013 01:05 PM
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Most firms or consumers feed on something which stretches their limitation for a service to impress them or simply put tease their intelligence. For instance, take the movie industry; we literally divide it in two platforms - parallel and commercial cinemas. Parallel or art cinemas deal with subjects such as complex relationship, religion, true story, caste or issues that are taboo to a society while commercial films as it says is a potpourri of emotion, laughter and action. Most of us judge the sincerity of a director, protagonist or the technicians based on the cosmetic sincerity or its proximity to dramatic melancholy. We appreciate or feel connected to a performance when it touches a subject which we are not comfortable about. So, we try to appreciate a team who does that. Pat them on the back and say well done! We move on. However, we continue to refrain from the truth - the motive. The definition changes – a critical acclaim may just be enough for an art movie team, while say the recent hit Rowdy Rathore’s team won’t mind any criticism as long as they got the box office rolling. What we need to understand is that a critical praise is good enough for a maker to seek an investment for his next project similarly a box office success guarantees more project for a director, actors and technicians. So it is ideal to look beyond a subject and give importance to the motive. So, a movie with a social theme or a commercial pot-boiler is not successful until it serves its motive. What remain constant is that both type of filmmakers is sincere and have a hard working team. A solution may not tease your intellectual brilliance but if it is effective and serves its motive - why not use it? ...
Posted on 19th April 2013 05:02 PM
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Sharing is networking – it could be an idea, technology or feelings. We share thoughts with a group of people who cooperate with each other. It would mean working as a group and with some crossover or connection during the course of a process.  How can you network at workplace?We can start networking in office with as simple as a daily morning team huddle. We can discuss our common goals or an issue that may crop up. Networking in office could be an important aspect if you manage a team or a project. Your success will largely depend on how skilfully you manage your team. After all, you can be only as good as your team is. One of the best things to do is building a rapport with the team; you can do this through formal or informal networking. A formal networking is a structured meeting or process such as 1-on-1 or skip level meet, where you discuss official views, updates and work related issues. The second is informal networking, as the name suggests; here you do not follow official norms, it is more of developing a relationship with colleagues. These networks carry lots of information in the form of facts, gossip and rumour about issues affecting your work. Efficient networking  It is important to use all the available technology. It may just be like creating a group/platform in your internal IM network, where you team can share inputs instead of having to organise a team meeting for every small updates or queries. You can also check if you can utilise Social Media sites such as facebook, twitter, linkedin, or tumblr for effective networking. Fun networking  Organising a colleague’s farewell, celebrating an achievement or fun at work events is an effective mode of networking in office. Recently, a friend of mine who leads a Market Research team attended a Friday fun event at his office. Normally, he skips these events so that he can be home early and miss the mad traffic rush. However, at this particular instance as the event was organised by his team he attended it. During the course of the evening he got a chance to interact with his company’s VP of Pharma Research. As talk led to, they exchanged few thoughts and he learned how effectively the Lifescience team was using facebook to effectively market their products in the US. Following a week of this incident, my friend started a facebook page on his project, where he regularly posted new updates and queries. Initially, he a managed a limited response but slowly within a month, he was able to achieve + 500 likes, more importantly he now had access to quick updates and thousand of queries. Networking may help?  It helps you achieve positive outcomes and establish credibility with relevant service providers. You are able to advocate issues and maintain contact with other professionals. It helps you to sort team issues and it results in more productivity. It helps you to work collaboratively to meet the needs of clients and establish new contacts who you may work with in the future. ...
Posted on 09th April 2013 12:57 PM
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The “Made in India” brand is created and perfected by the vast and diverse human location on planet earth. The brand emphasizes all sorts of products from varying proportion to range. It is of a global significance with undeniable repute, making it a region for activities concerning social and economic forum. This country of ethnic, linguistic and regional divide can easily be bridged by a victory over Pakistan in a cricket match. The land of kings, empire, the British imperialism and the largest democracy has seen warriors, saints, revolutionaries to politicians. With about 800 different languages and 18 officially recognized languages, several world religions, including Hinduism, Islam, Christianity, Jainism, Buddhism, Sikhism, Zoroastrianism and Judaism, various styles of art, architecture, literature, music and dance, and several lifestyles from the urban and rural to the tribal, India is a melting pot of cultural diversity. All of them have contributed to the rich history of pride and heritage. The chronicles of India have taken sacrifice of generations and lots of struggle to reach a present situation where current generation and coming ones can now work to shape a future – a world of acceptance and success. The growing economy, infrastructure, political awareness is all under one brand i.e. made in India. The IT and other various industrial sectors have all contributed in shaping up modern India. The Indian IT-BPO industry is expecting aggregate revenue to cross USD 100 billion. India has experienced rapid industrial growth since the enactment of the economic liberalization policies in 1991. Economic liberalization has accounted for a substantial impact on the manufacturing industry through an increase in the presence of manufacturing units, from 98,379 in a pre-liberalization period of 1987 to 1, 40,355 industrial units in 2007 reflecting a 42.67% growth during this 20 year period, and a rise in the production capacity and output within individual manufacturing facilities. In the 12th five-year-plan we are looking at 8% GDP growth rate and the construction industry has to play a key role. The Indian movie industry is one of the biggest entertainment hubs in the world churning more than 5,000 movies every year. India is the world's largest film tickets market and is expected to become a $5 billion industry by end of 2013. Sports, media and small-scale industry are all witnessing a rise. The future looks so promising; however, there are still some questions without answers. The generation needs an awakening, a voice of self-realization and understand the path of leading India’s tryst with destiny. We have been proud so far still somewhere down the line; we have our individual differences on religion, region and status. We can only achieve absolute peace and prosperity when the lesser demon within us is defeated. Awareness and eliminations of the cons existing among us will only make ‘made in India’ proud....
Posted on 28th March 2013 04:21 PM
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Many decades ago, largely before the industrial revolution, there weren’t many jobs. Then we moved on to appreciating people moving from home to factory or office and it no longer seemed a vague idea. While that sunk in, industries evolved and people moved from not just homes, but from countries to factories and offices. Evolved further and then multiplied to a number which is now being managed by something called as Social Media. Indeed Social Media is a monster, and managing it all can be overwhelming. But having your presence felt across these very numbers of individuals who have travelled ‘far and wide’ virtually is a huge bonus for every growing company. And an added benefit for a full-grown company. While you connect with them through the trading systems and barter with them the revenue, you will be surprised by the amount of noise you’ve already made in their space.  This in turn gives you your way towards Branding. Now, while you’re being spoken about largely among those interacting circle, you surely want to ensure that they are speaking positively about you which then leads you to create your Online Reputation. It is but common sense, that more people in turn mean more resources which again help leverage your skill more quickly and in a more definite manner. This kind of abundance of skills leads you towards competition. This is where most people fall out in Social Media arena. Playing competition is not tough if you do have just about as many skills as your opponent, but what is tough is showcasing your skills in a manner in which your opponent derives more than what you show. We are all aware of what competition can do and we are all aware that we CAN indeed stay ahead of our competition, but HOW is the question and bigger question is HOW through Social Media. We understand that and our Social Media Management is exactly our understanding of how you can achieve that winning mileage....
Posted on 15th March 2013 03:24 PM
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More than a decade ago when my friends first walked into their class as engineering students at a premier engineering institute in Bangalore, the professor asked them what currency do they use in the North East. This is just one such instances that many of North East India still faces in places such as Delhi or Bangalore. North East of India in my opinion has been ignored in many fronts and one of which is education. We have witnessed some improvement in the past few years; however, left a lot to be desired. Schools are not the cause but the lack of platform hereafter is the real issue – be it is higher education or career opportunities. The region is home to many international standard boarding and public sector schools and they provide high quality education up to 12th standard. Most of these schools follow ICSE, ISC and CBSE, which are of a decent standard. Students here are competent and pass out with a strong and impressive background which makes them competitive in all exams nationwide. It is the higher education that needs immediate scrutiny. We are far behind other universities and colleges in the country. It results in about 60% of the students migrating to another part of the country for better opportunities. A brain drain situation within the country! I am not a crusader against students looking to study in places such as Delhi or Pune, what my concern is that it should not be a case of options. I strongly believe that many students will prefer to stay if they have the required infrastructure. A survey of ten representatives, higher and technical education institutions of North Eastern States was conducted that reflected following facts: • The syllabus has not been updated for more than 10 years in most of these institutions • No or very few new courses have been added by these institutes to their initial programs, despite the fact that some new areas are emerging   where demand for trained Human Resources is high.• Institute-Industry Interaction is almost non-existent• Quality and quantity of qualified faculties are declining at an alarming rate• Few efforts are made to ensure high ‘quality check’ through recognized agencies like NAAC or NBA accreditation, and where ever it is done,   it is not really followed in letter and spirit • Compromises at the time of faculty selections are also made frequently due to the reluctance of qualified faculty to join institutions located in    remote places • The majority of the Institutions was found low on Infrastructure • Placement for students is a weak link for the majority of the institutions All is not gloom, few private universities have opened up around the region that promises quality higher education but they lack experience. These new institutions are working on a trial and error basis which might have proved fruitful in few cases. As the government thrives to bring globalization (world-class infrastructure and job opportunities) to the region, we can probably hope it augurs a change in the higher education system. ...
Posted on 08th March 2013 06:02 PM
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We can measure metrics for quality as well as quantity or for both at the same time. However, with the abundance of free source and data nowadays one is always unsure of the worth of such analysis. In this age of Internet, we cannot blame anybody but to aligned ourselves with modern technology and get the right understanding of these data. My intention is not to instil fear but to liberate business owners and consumers from these loads of worthless information. One of a leading provider of free, global web metrics claims to measure and depict the exact amount of time the user spends on the various types of Web sites visited. This is an appealing but potentially very misleading notion. It’s appealing because managers and administrators are accustomed to dealing with time. It would of course be very useful if on-site time could be accurately measured. However, that’s not possible. The time-stamp only indicates the instant at which a Web page was accessed, or the moment when an item of content was displayed. It says nothing about the duration of time the user spent actually viewing the site. After all, the user could have accessed a Web page and then received a phone call, gone to lunch, attended a short-notice meeting, been interrupted by a colleague, or gone to the restroom. Because unpredictable human actions are involved, the reporting software simply cannot determine with any certainty what occurred between log entries or time stamps. When the user finally clicks on another URL, the log file takes note of this and, in a hypothetical sense, assumes that the user has been actively viewing the first site the entire time. If, as some systems do, the reporting system generates a report on the basis of this assumption, the manager or administrator who reads the report can easily draw erroneous conclusions. We at Zakti Media Services understand these loopholes and only trust in real time analysis done by our dedicated analysts. Our briefs for analysis are created with in-depth study of the market and with key input from clients. Our bespoke analysis has helped clients understand key marketing trends, analyse competitor threats and measure campaign success. ...
Posted on 15th February 2013 01:14 PM
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India is emerging as an attractive destination for investment. There are a number of reasons why the country appeals international investors especially business angels. Its servicing strength and dynamic approach has ensured that the country is on the “Preferred Investment List” of venture capitalists and angel investors. However, angels tend to invest in certain types of businesses and for defined reasons only. What attracts an angel investor in India? What is their outlook with respect to the Indian market and the Indian entrepreneur? Growth Drivers The social networking landscape would never have been the same if Reid Garrett Hoffman and Peter Thiel did not choose to be business angels to Mark Zuckerberg’s, Facebook. Lucky to spot the opportunity and luckier to invest, there are a number of key growth drivers which tend to attract investors to a venture. Investors believe that India enjoys the benefit of a high GDP and a large and vibrant entrepreneurial ecosystem. Although the tech sector had led angel investing activity in India, a number of investors are now trying to tap into the robust growth in domestic consumption. The angels’ confidence in India is apparent in their willingness to seed start ups and help manage new ventures in their formative years. Angel Investing - In Its Nascent Stage? Growth drivers apart, there are a number of angels who believe that angel investing is at a nascent stage in India. Regulations that make investment and exits cumbersome led to an investment of $20million in 50 deals in 2011. Consider this, angel investments in India comprise around 7%, a relatively small figure when compared to 75% in the US. They also feel that there are not enough incentives that can support investments and they (angel investments) are typically high-risk investments as they tend to invest in start ups. Earlier, angel investors found it difficult to get access to good deals as an ecosystem was non-existent. The flow could only be compared to a trickle, but today, they have access to a number of ventures ranging from concept stage businesses to firms which are 2-3 years old. The future looks bright with early-stage ecosystem evolving at a fast pace. Investors are following suit as they begin to understand the investing space better. Events that showcase start ups such as Pitch Day, more angel networks taking shape is leading to a frenzy of activity in the startup ecosystem front and angels are beginning to beginning to ride the entrepreneurial boom in India. Scouting Scalable Businesses Angel investors mainly focus on scalable businesses in India, which are backed by the use of technology. While they are truly impressed with the potential business environment in India, they need an assurance that the business they are investing in is structured for investment and is backed by a complete management team with leadership ability. Majority of businesses (including start ups) are averse to risks and don’t compare to the aggressive ecosystem of the west. Although most of them are of the opinion that India has a long way to go before touching the size and vibrancy of angel ecosystem’s of the west, they believe that it is only a matter of time before it matures into an evolved ecosystem. ...
Posted on 07th February 2013 02:07 PM
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E-commerce has unleashed a revolution and this thriving business is poised for robust growth in the years ahead. With 150 million Internet users, India now boasts of the 3rd largest Internet population in the world, only after China at 575m and the US at 275m. A large section of this population is logging in to discounted fashion brand retailers and specialised online stores to satiate their lifestyle shopping needs. Although the transition from traditional purchasing to online purchasing took a long time, e-commerce has now turned into the second largest website category (according to an analysis of 200 domains for the 2012 Opera Software State of the Mobile Web report). An aggressive marketing campaign by these portals and ease of transacting online seems to have provided the much-needed impetus to these e-commerce companies. The same report reveals the top e-commerce sites in India are Quikr, Amazon, Flipkart, Alibaba and Snapdeal. Multi-product e-commerce portals that provide goods and services in a variety of categories including Books and magazines, computers and peripherals, vehicles, software, consumer electronics, household appliances, jewellery, audio/video, entertainment, goods, gift articles are the most popular. Metros are E-commerce Hubs According to a study of 100,000 transactions on Shopclues.com (another player in the ecommerce segment) during October-November 2012, Delhi-NCR, Bangalore, Chennai, Hyderabad, and Mumbai topped the list of top 10 cities for e-commerce in India. Patiala, Bhatinda, Faizabad and Panipat were ranked among the top 10 emerging cities for e-commerce. Investors Not Wary of Investing in E-commerce According to estimates, investors pumped in over $450 m into Indian e-commerce in 2011. Shopclues has also estimated that e-Commerce will touch $900 million in gross revenue by the end of 2013. With Ambareesh Murty, erstwhile E-bay executive using a seed fund of $5 m to launch lifestyle-products website,Pepperfry.com, Myntra tapping investors for $40 m since 2007, Snapdeal’s backers ushering in $52 m, and Amazon debuted in India through product-comparison site, Junglee.com - it looks like e-commerce has truly come of its age in India.  Future of E-commerce in India The number of new entrants into the e-commerce arena is rising and it won’t be long before retailers begin switching to the online medium. A recent pan India report released by Com Score Inc revealed that online shopping in India has touched a growth rate of 18 per cent in 2011 and is looking at higher rates in the years ahead. Forrester, a leading global research and advisory firm in its report titled “Asia Pacific Online Retail Forecast, 2011 To 2016,” has stated that the e-commerce market in India is set to grow the fastest within the Asia-Pacific Region. At a Compound Annual Growth Rate (CAGR) of over 57% between 2012-16, this industry seems to be flourishing on the back of growing disposable incomes and an internet-savvy population. The future of e-commerce industry in India is promising, fuelled by the rising number of Internet users especially among bargain-hunting middle class. It is only going to witness an upward trajectory and technological advancements including 3G and 4G wireless communication would be a catalyst in its growth leading more and more users to buy products online, frequently. It has also been observed that social media is accelerating e-commerce adoption, allowing users a chance to engage with brands....
Posted on 17th December 2012 11:44 PM
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It is very difficult for one to answer the above mentioned question. Slowly the meaning of this has changed to a large extent. From the purpose it was started i.e. being connected with family and friends with much ease no matter where they are, to an important marketing strategy. Social networking media is now a voice to voiceless. This has now become a massive thing in the internet.“I am not on Facebook”. It is very hard for any individual to digest this statement. Facebook is now so important that it is a part of the well known dictionaries in the world. A friend of mine once asked me, Are you on Facebook? I dint know what to answer, I was nowhere related to it. I said No, and the immediate reaction was WHAT?! (With eyes wide open). The reason being for this was Orkut. It was once a super hit Social Networking website and later the same night I started exploring Facebook. When I first started using Facebook I was really amazed looking at it. It had more features than Orkut and this is one reason why I shifted too. The user interface was any day better and staying connected with family and friends was much easier. In the present era, where technology is just accelerating, Facebook is flourishing with no limits. The answer of its limit will always be unknown. Facebook being at the top of the list of various social networking websites, I’m sure that it is at the top for numerous people too....
Posted on 17th December 2012 11:43 PM
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The Fashion business industry has always been considered to be an extremely aggressive and ruthless business environment to find one’s self in. This is despite the high profit margins and the glamour quotient that are a part and parcel of the business. It is no small wonder that the number of players who want to have their share of the pie is extremely high. The name of the game then is to be one step ahead of the competition on a daily basis to stay alive.Anticipating ChangeA Fashion company that is geared up to deliver at short notice changes in demand from the market would always find itself being perceived as a company that is in tune with the latest trends. Most fashion companies that fade away into oblivion have been found wanting on this aspect alone. If a company can incorporate current fashion trends and introduce two new products a week to their retail chains they are in no doubt a company that is standing on a very strong wicket.Know your customer and know the competition even betterUnderstanding customer profile is very important. As a first step the why, where, what and for whom your labels are meant for, needs to be thoroughly understood and analyzed. Once this is done the next step is to identify who the other current players are and the steps they take to stand out from the competition. This is the evaluation stage. The internet can be the best place to start this process of research.Create Visibility IntelligentlyFashion companies often spend huge amounts of money on their advertising and marketing campaigns that affect the profit margins on the balance sheet substantially. Global retail giant Zara for example does not spend money on advertising at all. That by itself is strategic thinking. Social media platforms are here and are here to stay and mercifully they cost nothing. A business can send out its message instantly to its target audience in real time. If the message is attractively put out then it would have an instant cascading effect as the receivers would look after your job of passing the message around.A fashion company that has a user friendly website that is highly interactive and informative with solid emphasis on communication via social media platforms in real time on an everyday basis is an invaluable tool especially in this line of business. Customer Relationship ManagementThe fashion industry in general is acutely aware of how important referrals are to their business. It took just one walk by Mrs. Kennedy into small time retail outlet Chloe to make it an international success. The reason being that it was a place referred to her. Intimate knowledge of customers, their likes and dislikes, spending patterns, personally important days such as their birthdays, anniversaries etc need to be maintained in a database so as to serve them and inform them with a service that is perceived to be exclusive and personal.The list can go on and on as there is no end to creative processes that can be used as effective tools to stand out from the competition. Unfortunately the writer has been given a brief of five hundred words that he has already overshot with over enthusiasm. “Happy Brand Positioning and all the best.”...
Posted on 17th December 2012 11:42 PM
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“ But words are things, and a small drop of ink,Falling, like dew, upon a thought producesThat which makes thousands, perhaps millions think.”                                 • Lord George Gordon ByronContent is king’ as we all know it. Be it promoting the product or keeping the consumers informed, quality content matters a lot. In this era of internet marketing where simple things like hankies to designer watches are all bought online, content of the marketing websites must be given paramount importance.When it comes to online portals, though the visual look and appearance of a website is what catches the eye of the viewer, it cannot make him stay there for long. In transforming the online visitor into a paying client, content plays a major role. When the structure of the website is supported by quality content, the viewer is persuaded to read the content to become aware of what he wants and what is offered.Building content for online business is a tough nut to crack. Finally it all comes down to how effective it is to the consumer. To be effective, the content has to be unique, authentic, concise and user friendly with proper structure. Along with all these factors, implementing SEO (search engine optimisation) technique is also a key factor. This web marketing technique is used widely today because of its umpteen benefits. Content with keywords helps to promote the products in a wide arena. Users get to view the portals with the help of such keywords without much of an effort. For online business endeavours, where there are innumerable competitors working their way out into people’s hearts, it becomes extremely important to make your website easily accessible. SEO technique assists in increasing the visibility and also in deriving huge traffic.We are in a world where online shopping has almost invaded the shopping spree. So, effective communication of the products or the services must be aptly put across in order to create a concept in the viewer’s mind. Nothing captures a mind as good as an exceptional content. Along with making the user aware of the prospects, it also entertains him. Writings amalgamated with good humour always come in good taste. When the reader is amused by the content on the website, he is sure to check the services or products and thus will be impressed with the dealer. A major element in the online business is the TRUST of the customer. He needs to be assured that the tradesperson is genuine. Once this is etched in his mind, there is no looking back. A hard hitting content will make this job immensely easy. When the customer is offered various suggestions and solutions regarding a particular problem, he is made to realise that the marketer is an expert in the field and that increases the trust quotient. Once the trust is built, he starts respecting the business organisation which eventually leads to sharing of data with family and friends. One of the most powerful tools of content writing in the websites is the ability to engage people in the discussions and conversations which helps in creating a bond between the marketer and the customer. Significant information triggers a person’s mind to think and helps him in arriving at some solid conclusions which influences his buying decision. They say, words bring clarity, reason and shape. And content with the right blend of potent words will leave a lasting impact on the customer’s mind. So we now agree, content is what that rules....
Posted on 17th December 2012 11:41 PM
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In this age of Internet, setting up a business comes easy - the hard part is to sustain. Merely building a business is not enough to cash on the booty. You need your valuable customers and clients to kick-start and hit the next level. That’s where “Content” kicks in - content is all about communicating with your customers/clients and helping them understand the best. Informative and interactive content is the right aspect as you do not entice but appeal your customers/clients to come back. Liberal sharing and consistent content can change your business prospective as long as you do not mix motive and result. Yes, publishing regular quality content with data oriented updates is essential not only for small business start-ups but for trusted brand as well. Quality content not only promotes and sells the products - it encourages customers to connect to do product. This is turn generate reviews and build loyalty. These shoppers in time become your valued repeat buyers and your brand endorser.In fact, generating crisp and relevant content is the basic to e-commerce marketing strategy and effectiveness. It not only shares information with the customers but eventually creates a bucket where entire wishes are listed. ...
Posted on 17th December 2012 11:38 PM
934 Views   0 Comments   1 Likes
Truly customer-centric organizations are seeking effective means to weave together fragmented business processes and data so they can ensure delivery of solutions to customer issues across communication channels. The rise of the social Web, especially the usage of Facebook for business has led to a fundamental shift in the way businesses big or small choose to engage with their customers. Get it Right on FacebookFacebook Timeline is emerging as a great tool to help promote your business online. If you are able to take advantage of all the features that it has to offer and create an engaging page that turns your visitors into customers, you have hit the right note. Custom tabs for customer engagement: When visitors arrive on your page, they can view three tabs so use these tabs effectively to advertise special promos and offers. You can change the name and image associated with a tab by clicking on the dropdown arrow and hovering on the tab you want to change before using the pencil icon to edit settings and position of tabs as you choose.Pictures speak volumes: Choose the main Timeline photo at the top of your business’ Facebook page well so it reflects your core values or even a photo of your staff which shows the people behind the brand.Pinning a post: You can now feature a post as the top story for a week using the pencil icon over a post to select pin to top. You will find a yellow ribbon confirming that the post has been pinned. Apart from enticing and engaging customers to your business, it is important to maintain a dedicated customer service team that acts swiftly to respond to customer service issues.It is estimated that there are 800 million users on Facebook as of 2011, of which an average user has 130 friends & interacts with 80 community pages, groups and events. A survey and whitepaper by The Social Customer & The Society of Consumer Affairs Professionals found that integrating social channels with traditional service processes is paramount and identified the need for businesses to identify the social channels that customers engage in. Dave Greenbaum, owner of DoctorDave Computer Repair confirms that close to 25 percent of his customers have connected with him on Facebook as do a number of small businesses across world as they have begun harnessing Facebook to friend their way into customers’ lives. Proactive customer service is a reality today, which was not entirely possible in the bygone era of customer service which relied solely on the telephone.While using Facebook for proactive customer engagement, you should be aware of less-than-complimentary posts as well. Inactivity on your part to deal with such posts will incite the customer more and s/he might be back with more angry posts. The best way to deal with such messages is to send a direct message to the upset customer so you can enquire and solve their particular problem....
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