MEDIA MONITORING
MEDIA EVALUATION
MEDIA REPORTING
CONTENT DEVELOPMENT
MEDIA SERVICES

Media Monitoring

Zakti's media monitoring service specialises in providing clients with media content, which is of specific interest to them and subject to changing demand. We offer documentation, content, analysis, or editorial opinion, specifically or widely. Our services typically include the systematic recording of radio and television broadcasts, the collection of press clippings from print media publications, the collection of data from online information sources. The material collected usually consists of any media output that makes reference to the client, its activities and/or its designated topics of interests. The monitoring of online consumer sources such as blogs, forums and social networks is more specifically known as buzz monitoring which informs the company of how its service or product is perceived by users.

This would help you gauge your presence in the media and monitor every mention of your company in the media. Be it print – newspapers, magazines, electronic, social media, online media and more. So you'll have your finger on the pulse of your latest coverage. Find out what's being said about you. Monitor your media coverage, with ZMS.


Print Monitoring

Zakti's print monitoring service will enable you to know what's being said about and your specified references in media across region and countries. Our comprehensive coverage encompassing national, specialist and regional titles helps us provide tailored monitoring exactly to your needs, and can even be integrated into multimedia reports, blending and evaluating coverage across press, web and broadcast media.

 

Broadcast Monitoring

ZMS strongly believes that monitoring broadcast media helps you stay media savvy and connect to your audience instantly. Broadcast monitoring offers a power of belief that no other medium can match, and can sway millions of opinions in minutes. ZMS' broad reach is combined with advanced reporting methodology allows you take immediate decisions you sometimes need to make.

 

Social Media Monitoring

At ZMS we would do social media monitoring for you for various reasons:

To be alerted immediately when people are saying bad / good things about your brand.

To quickly respond to all customer service queries, and to set up a way to collaborate and exchange information seamlessly with support team.

To quickly see who is talking about your industry and join the conversation to bring more credibility to your brand.

To keep a finger on the pulse of the market to understand what the market actually needs and then create it.

To easily identify people in need of your product and help them at the point of need.

 

Media Evaluation

Most of the times you would wonder if the message you were sending out was misunderstood by the press. Perhaps not reaching out to the right people; whether or not the media campaign was a success?

At ZMS we would offer evaluation services with an operational background. We would help you cut down the complexities of data to the information which would help you make and control critical business decisions. Using a number of media evaluation techniques we'll measure the effectiveness of your media relations and present the results in an easy-to-read report. Your report will have details of the publications, date, audited circulation and other relevant data.

 Key Messages

 Market Impact

 Tone Analysis

 PR Impact

 Analytical Summary

 

Media Reporting

With technology advancements, media monitoring also gave rise to very large databases which contained virtually every detail of the press appearance. Technology assists in reading article details, author, spokespersons, message, tonality, geography, competition, city of origin among many other permutations. Real-time, online analysis has now become possible, giving PR agencies and corporate communications professionals a very easy & practical analysis & measurement tool to showcase tangible results for an essentially intangible offering.

With the advent of sophisticated analysis being available outsourced, most PR agencies outsource their media monitoring, reporting and intelligence, sticking to their core competence of image building and relationship management.

 Survey Management

 Data Collection/Processing

 Analysis & Presentation

 Charting & Dashboard Automation

 Brand Perception Studies; Daily Watch Study; Brand Messaging

 PR influence

 

Content Development

We enrich your content with crisp and racy presentation style, a wealth of well-researched information; interesting details, benefits of the products/services and persuasive "call to action". We carefully study your company, your products and services, their features and benefits and what you want to achieve through your website or web marketing campaigns. We also thoroughly study your target audience, their needs and how your competitors are presenting themselves. Only after that do we develop content that carefully positions your products/services as a cut above the rest, helping you achieve your business objectives and reaching out to your target audience. And it makes the Internet work for your business! Wondering how to get some great appealing content to for your website? Our team of professional web copywriters will develop for you meticulously researched, well-written, keyword-rich, search engine optimized content that pulls not only your target audience but also the search engine crawlers to your site. We can develop the content for your new website as it takes shape or for an existing website which needs a makeover.

 Web Content Writing

 Article Writing

 Blog writing

 Newsletters

 E-marketing content

 Technical Writing

 Manuals

 Catalogue and materials for research and surveys

 

Media Services

Media Awareness

Provides insights relevant to the current market dynamics & the role of various market players across all media.

Competitive Intelligence

Provides an in-depth knowledge of the competitive threats, business opportunities & market scenarios.

Future Trend Analysis

It erase prejudices and open minds by exploring and combining far-reaching developments that affect the environment and conditions in which business takes place.

Brand Positioning

It is important to identify emerging consumer considerations and preferences, and to track your ability to change them.

SMM

Internet-based social media make it easier for people to listen, interact, engage and collaborate with each other. But, as the volume of social media venues and conversations rises, it quickly becomes a time- and labour-intense process to effectively track, converse, monitor and manage them. Social media management solutions can help you manage outbound and incoming online interactions — along with other small business marketing activities — in a more efficient manner. They streamline and consolidate how you listen to and participate in relevant conversations in the different places they're taking place — blogs, social networks like Twitter or Facebook, and other public and private Web communities and sites.

SEO

Search engine optimization or SEO is the holy grail of website marketing. It is one of the few ways to get traffic to your website. Compared to Pay Per Click or other types of paid advertising efforts, the top 10 links on the search results page are free every time someone clicks the link.

Brochure

When a potential customer contacts you it is an ideal opportunity to demonstrate your knowledge and understanding of your field. Our brochure can help your customer make a more informed decision about using your type of services.

Website Design

In order to make the most of your business, having it online is essential. Your website is a direct reflection of your product and having a good website design can make your business succeed or fail. Be aware that whatever your website: e-commerce or content management system, the sole purpose is to make money. Therefore the appearance of the site, if designed properly can be the most important marketing tool for you in order to bring new and existing customers back to your website!

Audio Video Script

So you finally woken up to the power of online video and need to get a film for your organisation's website. Great! The first thing to do is find someone with a camera or animation software right? Well, no actually. The first thing is to gain consensus around what the purpose of the video is (by writing a brief), and the second is to write a script. Sometimes inexperienced people bypass these first vital steps. Get back to us and avoid that mistake.