In order to make the most of your business, having it online is essential. Your website is a direct reflection of your product and having a good website design can make your business succeed or fail. Be aware that whatever your website: e-commerce or content management system, the sole purpose is to make money. Therefore the appearance of the site, if designed properly can be the most important marketing tool for you in order to bring new and existing customers back to your website!
Internet-based social media make it easier for people to listen, interact, engage and collaborate with each other. But, as the volume of social media venues and conversations rises, it quickly becomes a time- and labour-intense process to effectively track, converse, monitor and manage them. Social media management solutions can help you manage outbound and incoming online interactions — along with other small business marketing activities — in a more efficient manner. They streamline and consolidate how you listen to and participate in relevant conversations in the different places they're taking place — blogs, social networks like Twitter or Facebook, and other public and private Web communities and sites.
Search engine optimization or SEO is the holy grail of website marketing. It is one of the few ways to get traffic to your website. Compared to Pay Per Click or other types of paid advertising efforts, the top 10 links on the search results page are free every time someone clicks the link.